White Day Countdown
White Day 2027 falls on March 14, exactly one month after Valentine's Day. In Japan and across much of East Asia, it's the day to return the favor: those who received chocolate on February 14 give a gift back. This countdown ticks down to it live.
How many days until White Day 2027?
White Day 2027 is on Sunday, March 14, 2027, which is 246 days away. The live countdown above ticks down to the exact moment, to the second.
Japan's answer to Valentine's Day
In Japan, Valentine's Day runs in reverse: women traditionally give chocolate to men. White Day, created by the Japanese confectionery industry in 1978, balances the exchange, on March 14, recipients return the gesture with white chocolate, cookies, jewelry or other gifts.
Sanbai gaeshi, the triple return
Tradition holds that a White Day gift should be worth roughly three times the Valentine's gift received, a rule of thumb known as sanbai gaeshi, the 'triple return.' The day is now celebrated in South Korea, Taiwan, China and beyond.
Quick facts
- Always on March 14, one month after Valentine's Day
- Began in Japan in 1978
- Returns the chocolate given on Valentine's Day
- Also celebrated in South Korea, Taiwan and China
Return the favor
White Day is for giving back — ideally in white chocolate.
As an Amazon Associate I earn from qualifying purchases. Learn more.
White Day 2027 — frequently asked questions
When is White Day 2027?
White Day 2027 is on Sunday, March 14, 2027.
How many days until White Day 2027?
White Day 2027 is on Sunday, March 14, 2027, which is 246 days away. The live countdown above ticks down to the exact moment, to the second.
Fact-checked & updated July 2026 · alarm-clock.org