Singles' Day 2026 falls on November 11, written 11.11, the single biggest shopping day on the planet. This countdown ticks down to the start of the 11.11 sales.
Singles' Day began as an anti-Valentine's celebration for unattached people in China in the 1990s, and was turned into a shopping event by Alibaba in 2009. It now outsells Black Friday and Cyber Monday combined.
While it's centred on China's Tmall and Taobao, retailers and brands worldwide, including AliExpress, Lazada and many Western stores, now run their own 11.11 promotions in the days around November 11.