Black Friday — the day after American Thanksgiving — kicks off the holiday shopping season and is one of the busiest retail days of the year. This countdown targets the next one.
Retailers offer their deepest discounts of the year, and the weekend now stretches through Cyber Monday online. The name is often said to mark the point where stores turn a profit — moving from “in the red” to “in the black.”
Once a single doorbuster morning, Black Friday now spans weeks of online promotions. It always lands on the fourth Friday of November, the day after Thanksgiving.