The Macy's Thanksgiving Day Parade 2026 is on November 26, 2026, Thanksgiving morning, stepping off at 9 a.m. This countdown ticks down to the giant balloons, marching bands and Santa's grand finale through the streets of Manhattan.
Since 1924, Macy's has marched its Thanksgiving Day Parade through New York City, famous for its skyscraper-sized character balloons, floats and Broadway numbers. It airs nationally on NBC beginning at 9 a.m. in every U.S. time zone.
By tradition, Santa Claus closes the parade, unofficially kicking off the holiday season. The route runs through Manhattan and ends at Macy's flagship store in Herald Square.